Oatmeal
Packaging
Thunderbowl
PROJECT BRIEF: Design a brand identity and packaging system for Thunderbowl, a high-protein oatmeal targeting fitness-conscious consumers.
DIELINES: I created the dieline from scratch for this project, which started by deconstructing a box of oatmeal from my pantry. I used the original box's measurements as a guide.
MOOD BOARD & SKETCHES: Bright colors and geometric patterns in the mood board provide a feeling of energy and movement. Images of strong bodies represent the target audience. The mood board inspired sketches for pattern designs to be used as flavor differentiators.
LOGO DESIGN: I began by sketching thumbnails. I took my favorites and reworked them digitally until I had a lockup that worked in a variety of formats and would inspire brand recognition.
BOXES & POUCHES: Designing the details for the box and pouch packaging was my favorite step. Each box contains microwave instructions, complete nutrition and ingredient labels, distribution information, expiration stamp placement, and certification icon space.
APPLICATION: I collaborated with a 3D rendering artist for product mockups.
